Global Programmatic Digital Out of Home

Tristan Cotterill

AdMobilize, the world’s number one audience intelligence company powering DOOH networks with real time.

fully-anonymous #AI, and Convergencia D.S., a leading Latin American company in Digital Visual Retail solutions, today announced a partnership to bring audience analytics to digital signage projects in Latin American OOH and Retail markets.

Luis María Gonzales Lentijo, CEO & Founder of Convergencia D.S. told us “With this strategic step we strengthen the positioning of Convergencia D.S. as leading integrators in Latin America. Today Digital Transformation generates the need for analytics and data and for that, the use of a solid platform such as AdMobilize is essential to obtain safe, accurate and confidential information about the audience in retail and DOOH”.

Acting as a distributor

Convergencia is working with AdMobilize to implement computer vision based audience analytics to enhance the ROI for digital signage projects. The integration of the AdMobilize platform into the Convergencia offering provides a more advanced solution for clients who want to maximize their digital signage by measuring audiences and taking action based on analytics. Convergencia D.S., who also distributes Broadsign solutions in Latin America, plans to take advantage of the integration of both companies to offer its clients campaign reports based on the real audience exposed to each ad across any network. By doing so, clients can now understand how different audiences engage with different marketing content, allowing them to better serve consumers with relevant information throughout their daily journey.

Julio Izique, VP LATAM Business Development, AdMobilize, said “With this alliance AdMobilize continues to strengthen its presence in the LATAM region. Convergencia D.S. will be able to offer customers a full suite of integrated solutions providing DOOH customers true, verifiable analytics essential to programmatic. There’s a positive outlook for the year ahead.”

Currently, the offering is being presented to clients in the region with promising results. Excitement in the market around the solution is at an all time high as end users search for tools to keep consumers engaged on the most relevant content possible.

Read the original article

See more news