Unlocking the Power of Data: How to Measure Out-of-Home Advertising
In this article, we aim to shed light on the vast potential of data and its role in enhancing outdoor advertising campaigns. Furthermore, we believe almost everyone reading this article is somewhat familiar with the hype surrounding the industry, the double digit growth of programmatic over the past few years, and the post-covid rapid development of this technology in our industry. Therefore, there is no need to go there in this article. Let’s keep the focus on what we believe is the new challenge of the industry, which is high-quality data.
Four Insights of the Computer Vision Industry
World Out-of-Home Organization Conference