It’s that time of the month again – Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We’ve gathered the latest insights from July.
4 Key Trends Shaping Digital Out-Of-Home and Retail Media
In the ever-evolving landscape of retail and advertising, the digital out-of-home (DOOH) market has emerged as a dynamic and transformative force. As technological advancements reshape consumer behavior and expectations, retailers increasingly turn to DOOH to create more engaging, data-driven, and personalized experiences.
In this blog, we will explore four key trends driving the growth and evolution of DOOH in the retail sector. The rapid growth trajectory of the market, the expansion of digital inventory, the improvement of data utilization, and the rise of interactivity and personalization.
Leveraging Location, Mobile, and Sensor Data For Retail Success
Explore the insights of AdMobilize‘s CEO, José Mora, in the article “Leveraging Location, Mobile, and Sensor Data for Retail Success,” published by our partner BackLite Media in their annual industry publication.
Read the article to discover how AdMobilize technology is revolutionizing the retail landscape by utilizing location, mobile, and sensor data within malls and destinations.
How Digital Out of Home (DOOH) Advertising can Transform your Retail Marketing Strategy
Discover how Digital Out of Home (DOOH) advertising can transform your retail marketing strategy. Here are four key benefits:
💡 Highly Visible & Engaging: Unlike traditional billboards, DOOH ads stand out with dynamic videos and interactive displays, boosting brand awareness and customer engagement.
💡Real-World Behaviour Targeting: Leverage real-time data (location, weather, news) to deliver personalized messages, driving foot traffic and sales at the perfect moment.
💡Easy & Programmatic: Programmatic DOOH offers real-time budget adjustments and targeted campaigns, enhancing authenticity and impact.
💡Complements Other Channels: Integrate DOOH with social media and search to create a seamless, engaging omnichannel experience, driving brand loyalty and sales.
Contact us at Admobilize to learn how we help publishers measure their inventory to ensure it reaches the right target and verify every impression for more effective results!