Data-driven OOH advertising is more than a buzzword—it’s a game-changer. Discover how location intelligence enhances targeting, optimizes campaigns, and boosts ROI in the evolving OOH landscape.
See how Punto Visual, a leading billboard company in Peru, leverages AI-powered audience measurement with AdMobilize to transform OOH advertising. Discover how real-time data and market demographics enhance engagement, optimize campaigns, and maximize ROI.
Learn how a combination of Mobile Location data and computer vision can help you measure OOH accurately at scale.
It’s that time of the month again. Join us as we navigate the landscapes of Digital Out-of-Home Data and Retail Media in the AdMobilize Newsletter. Explore the Digital Out Of Home Landscape and our key partnerships.
Digital Out-of-Home (DOOH) advertising has become increasingly popular in recent years, offering brands a powerful way to reach consumers in public spaces. However, to maximize the effectiveness of DOOH campaigns, it is crucial to accurately measure the audience that is being impacted. In this blog post, we will explore why DOOH audience measurement is so important and how it can benefit advertisers and media owners alike.
Out Of Home (OOH) advertising has been a traditional but effective medium for reaching a broad audience and creating brand awareness. However, with the ever-evolving landscape of marketing, it is essential to innovate in OOH advertising to stay relevant and maximize its impact. In this blog, we will explore various strategies to innovate in OOH advertising based on the information provided.
In this blog, we will explore four key trends driving the growth and evolution of DOOH in the retail sector. The rapid growth trajectory of the market, the expansion of digital inventory, the improvement of data utilization, and the rise of interactivity and personalization.
Explore the insights of AdMobilize‘s CEO, José Mora, in the article “Leveraging Location, Mobile, and Sensor Data for Retail Success,” published by our partner BackLite Media in their annual industry …
Explore the transformative impact of smart footfall counters on retail operations. This guide delves into how AI-enhanced footfall counting technologies optimize customer experiences and store performance, ensuring competitive advantage in the digital era
Explore the transformative power of Digital Signage Measurement. This guide delves into key analytics, AI integration, and strategic insights for optimizing digital advertising effectiveness.
