It’s that time of the month again. Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We’ve gathered the latest insights from April.
Why Digital Out Of Home is an opportunity for the retail sector?
Digital Out Of Home (DOOH) advertising has emerged as a powerful tool for marketers. Especially in the retail sector! In recent years, the retail industry has witnessed a significant transformation in the way brands engage with consumers. DOOH has played a crucial role in this evolution. With retailers, adding Digital Signage screens as part of their Retail Media offering.
This blog aims to explore why DOOH is an opportunity for the retail sector! By analyzing its benefits, trends, and impact on consumer behavior.
ALOOH Latam After Office Event
During the ALOOH Latam event in Mexico City, our CEO José Mora along with our partners Broadsign, Hivestack by Perion, and José Luis López, hosted an ‘After Office’ event. It was a pleasure for us to be part of this great event and promote new projects in the world of Out Of Home.
Thanks to our partners for this opportunity and to all the attendees who participated! Great projects are coming up in Mexico, contact us to learn more at https://admobilize.com/
How to measure the effectiveness of your DOOH campaign?
Digital Out of Home (DOOH) advertising has become a popular and effective medium for brands to reach their target audience in the real world. However, measuring the effectiveness of a DOOH campaign is crucial for evaluating its success, optimizing strategies, and maximizing return on investment.
Read our blog here and learn how to measure the effectiveness of a DOOH campaign, by using key metrics.
Omnichannel Strategy for Retail Media and DOOH: Mobile Data and Geofencing
In the vibrant world of marketing, creating an engaging omnichannel strategy is like hosting a lively party where everyone’s invited, and no one wants to leave. It’s all about ensuring your brand or product is the life of the party. No matter where your guests are hanging out – online or offline. And guess what? The secret ingredients to this fabulous mix are mobile data, particularly SDK (Software Development Kit) based data, and a sprinkle of geofencing plus sensor magic.
Let’s dive into why Mobile Data and Geofencing are not just important but absolutely essential for a winning strategy for DOOH and Retail Media.
