Unlocking the Power of Data: How to Measure Out-of-Home Advertising
Welcome, media owners and screen owners in the dynamic Out-of-Home (OOH) and Digital Out-of-Home (DOOH) space! In this article, we aim to shed light on the vast potential of data …
UEFA European Championship at Wembley Stadium: The importance of Real-Time Data for seasonal and event based Digital Out-of-Home locations
With the European summer just around the corner, we remember some of the most impactful use cases we have done with our clients. The UEFA European Championship, which was held …
Retail Media: Engagement & Measurement at the last point of influence
Retail media is a rapidly growing trend that is changing the face of retail advertising and how retailers think about the relationship of their digital and physical stores.