The Ultimate Guide to OOH measurement
Learn how a combination of Mobile Location data and computer vision can help you measure OOH accurately at scale.
AdMobilize OOH analytics: With Open Media to Launch One of the First 3D Campaigns
It’s always a pleasure to work alongside our clients to publish exceptional campaigns. In May this year. OPEN Media, in collaboration with Admobilize OOH Analytics, worked with Sky Bet, media …
Out-of-Home Advertising: Unlocking the Power of Data
Welcome, media owners and screen owners in the dynamic Out-of-Home Advertising and Digital Out-of-Home (DOOH) space! In this article, we aim to shed light on the vast potential of data …
OOH Analytics in UEFA European Championship at Wembley Stadium: The importance of Real-Time Data for seasonal and event based DOOH locations
With the European summer just around the corner, we remember some of the most impactful use cases of OOH Analytics we have done with our clients. The UEFA European Championship, …
Footfall Retail Data: Engagement & Measurement at the last point of influence
Retail media is a rapidly growing trend that is changing the face of retail advertising and how retailers think about the relationship of their digital and physical stores.